Understanding how people find your videos is an extremely important part of forming your YouTube video marketing campaign. If you can wrap your head around what people are looking for and how they search for it, you will have a grasp on what you need to do to optimize your videos so that they are easily accessible to your audience.
Always use relevant keywords. First things first, you need to determine what sort of search terms people will be using to find the video content you are providing. By wisely choosing these keywords you will be able to get your video in front of more people. If you are having trouble figuring out good keywords, try out YouTube’s Keyword Suggestion Tool. You will need to figure these out as they will help you with titling, describing, and tagging your video appropriately.
Your title should be a straightforward, appropriate, and short description of what the viewer should expect if they watch your video. Your video’s title can be up to 100 characters long. The most important words in your title should be put at the beginning. Be sure to use less than 66 characters to optimize for Google searches.
The video description is an area where you can elaborate in much greater detail. With a 5,000 character limit, you can put a lot of detail in the description. Try to keep it about the video itself as much as you can, and if needed, add a bit about your organization and link to your web page. This is also a great place to link to more of your related videos, which works great for series.
Be sure to tag your videos appropriately. Your tags will consist of the most important and relevant keywords that you came up with related to your video content. A video that is well tagged will show up in relevant searches and get more views than a video that was poorly tagged, or not even tagged at all. Lots of times, people don’t bother putting a lot of thought into tagging their videos and only add a couple of words on the fly. This could cause them to miss out on a lot of potential views. If you choose wisely, tagging can greatly help in increasing the amount of views your videos get on YouTube.