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Good Website Development

Published on December 31, 2011 in Tips

Every well-built website starts with a plan. At Rising Stream Media we take the time necessary to give you the very best when it comes to website development. In order to have more than just a pretty website you need a team that truly understands what makes a website a good website and we know exactly what you need! Four things that every good website needs to standout from the crowd are Search Engine Optimization, Great Content, Inbound Links, and a Mobile Presence.

Search Engine Optimization
Most search engines, including Google provide rules and guidelines that will help your site become indexed, ranked and listed in their search results. This is why we listen to the search engines. When Google updates its webmaster guidelines, we update our design process. Following these guidelines is an essential part of any good website design. Without it, your site would be lost. RSM sets up your site so that once it is launched, it is the most optimized for any search engine to find and understand what you are all about.

Great Content
With more and more people searching for products and services online, your website content should be easy to find and easy to understand. Since the average user spends less than 30 seconds on a new found website, making your message attract them is key. This is why RSM develops a content placement strategy before beginning on your new custom website design. We understand that not only is how the content looks on your page is crucial, but that the font style, size and length of your text also plays a huge role in how it is read.

Inbound Links
Making access to your website easier, as well as more popular, is a part of building a strong and effective web presence. RSM does this by submitting your site’s URL to the major search engines, creating and submitting sitemaps to search engines, and listing your business and web address in all the major online business listings. We also highly suggest building a custom blog with detailed information for your users as a part of building upon your content’s credibility. Doing this as a part of our post-live development ensures your website is introduced properly. We also make sure that these items are updated whenever anything in your site’s structure changes, so your content stays fresh and relevant.

Mobile Presence
The digital age is upon us and how people do things is changing constantly. Rising Stream Media understands this and has evolved our website services to reflect this need. We build mobile-friendly websites in two ways: Responsive or .mobi dedicated. Depending on your needs, we can implement a mobile solution alongside your desktop website for the ultimate user experience, no matter what device the user is on.

 
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Online Video Marketing

Published on December 31, 2011 in Tips

Every video deserves the right online exposure. We have what it takes to promote and build your brand using your video in today’s online environment.
Rising Stream Media believes that the best way to get your video seen is through Social Network Sharing, Video Sharing Sites, and Optimized Video Files.

Social Network Sharing
There is no better way to go viral with video than through social networking sites and we’re familiar with all of the main site; Including Facebook, Twitter, Pinterest and Google Plus.

Video Sharing Sites
RSM will distribute your video across all video channels including YouTube and Vimeo.

Optimized Video Files
Not only does RSM publish your video file for the web using the latest in web-friendly standards, we will also make sure your video is search engine friendly. Just like a website or a blog post, your video can contain embedded keywords and data that will help the search engines find, index and rank your video; Getting you the views you want.

 
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Rank Higher in Search Results

Published on December 31, 2011 in Tips

Ranking higher in the search engine results isn’t all about search engine optimization or pay-per-click advertising campaigns; At Rising Stream Media we know what it takes to get you to the top.

Search Engine Optimization
We listen to the search engines. When Google updates its webmaster guidelines, we update our design process. Most search engines, including Google provide rules and guidelines that will help your site become indexed, ranked and listed in their search results. Following these guidelines is the first and essential part of any good website design. Without it, your site would be lost. RSM sets up your site so that once it is launched, it is the most optimized for any search engine to find and understand what you are all about.

Pay-Per-Click Campaign
The most cost effective solution to online marketing is creating and maintaining a pay-per-click campaign within the major search engines such as Google and Yahoo/Bing. Natural search optimization is time consuming, costly and doesn’t always guarantee top ranking. With a marketing campaign from Rising Stream Media, we can combine your pay-per-click campaign with other initiatives to build a stronger and more effective solution that will grow your business and increase your ROI. We closely watch and monitor your campaign and take the necessary steps to improve its performance on a regular basis.

Build Inbound Links to Your Site
Be the popular kid on the block! Google looks favorably upon numerous inbound links to your website. This helps in natural search rankings as well as builds credibility with an ongoing pay-per-click campaign. This can be done in numerous ways. Most of our clients utilize a custom WordPress blog, press releases or social network sites that link back to your website, creating awareness and getting people interested in your products or services. The search engines not only look at the content of your site being relevant, but how many views means that your content must be credible since more people are looking at it.

Social Network Marketing
Today’s marketing is constantly changing. Rising Stream Media understands this and evolves with the changing tide. Social networking sites such as Facebook and Twitter allow our clients to promote their products or services, offer specials and discounts for viewership and get people to interact with them on a regaular basis. More traffic to your site means more popularity, which can propel your site higher in the search results.

Relevant Site Content
When online surfers do find your site, you want your site to provide the information they are looking for quickly and efficiently. When Rising Stream Media builds your online pay-per-click campaign, we make sure that we are linking your targeted traffic directly to the content they need. Google especially looks upon this type of linkage favorably and this helps drive your ranking in the search results.

 
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Our New Blog!

Published on December 19, 2011 in RSM

RSM has just added a new blog! Stay tuned for more updates and information. It is still a work in progress!